11januari

Brainstorming - letting thoughts flow freely

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A Brainstorm session - Credits; DALL-E

What we do

In the world of Team IT at ProductIP in Ede, the Netherlands, our core task is clear: we develop applications for a Label Manager application and our core SaaS Platform, aligning with legislation and stakeholder requirements. We then modify the code based on wishes, new laws, reported bugs and more.

However, there are moments when no specific regulations exist yet! This is for example seen with upcoming ESG guidelines. While we anticipate future rules, their exact nature and interpretation remain uncertain. Yet, we must deliver software promptly.

How a brainstorm session helps us

To tackle such challenges, our IT team convenes every Tuesday at ProductIP Headquarters in Ede, NL. These brainstorming sessions are crucial. They allow us to tap into our collective creativity and imagination. We explore diverse questions, from simple ones like recording water usage in product manufacturing to complex challenges like streamlining the entire product supply chain.

During these sessions, everyone contributes insights, ideas, and even prototypes. While it may seem that no concrete code or immediate improvements emerge, the value lies in our collective creative power. We often unearth innovative solutions that wouldn't have surfaced individually.

Hence, brainstorming sessions serve as a vital tool in our IT process. They help us thrive when facing ambiguous or uncharted territories, like the evolving landscape of ESG regulations. These sessions ensure that we're prepared to deliver efficient and compliant software solutions, even in the absence of clear directives.

Peter Kassenaar
-- 11 January 2024

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